"Dear Mister Language Person: What is the purpose of the apostrophe?"Answer: The apostrophe is used mainly in hand-lettered small business signs to alert the reader than an "S" is coming up at the end of a word, as in:
grammar concept to bear in mind when creating hand- lettered small-business signs is that you should put quotation marks around
random words for decoration, as in
"TRY" OUR HOT DOG'S,
TRY "OUR" HOT DOG'S.
---- Dave Barry, "Tips for Writer's"
"The lesson [comic books] taught children-- or this child, at any rate-- was perhaps the unintentionally radical truth that exceptionality was the greatest and most heroic of values; that those who were unlike the crowd were to be treasured the most lovingly; and that this exceptionality was a treasure so great that it had to be concealed, in ordinary life, beneath what the comic books called a 'secret identity'."
-- Salman Rushdie